Sourcing, Cooking & Enjoying Fish
Produced for Taste Kerry (in association with FLAG)
Taste Kerry approached us to design and produce a Fish Resource Pack with multiple elements suitable for use in restaurants, schools and homes. The key element of the design solution was an A2 poster which folded down to A5. Side one featured a fish seasonality chart which showed all the seafood caught and landed off the Kerry coast. The fish were coloured coded by type and this was keyed into a map on the reverse side. Included in the pack was 6 recipe and fish information cards using existing Taste Kerry recipes. and an A5 trifold flyer which featured a wholesaler directory and map. All the elements were presented in an A5 folder.
250 copies of each item was printed on 300gsm silk with a gloss laminate finish to ensure durability.